Roadshows, congresses, conferences

Roadshows, congresses or conferences are an ideal way to get in direct contact with the market. Especially when you are looking to present complex products, information-oriented events, such as roadshows, provide the ideal platform. Questions arising can be answered immediately without detours, pertinent application examples can be comprehensively discussed. With a tailored event analysis, FairControl clarifies for you the extent to which your event has attained the communication goals set and which aspects of your event concept can still be optimised.

Goals

  • Optimal orientation of the information offered (themes, products, presenters) towards your participants
  • Preparation of product presentations matched to your target group (in regard to intelligibility, aspirations, thematic relevance, practical orientation etc.)
  • Analysis of the satisfaction of your participants with the event organisation and support
  • Optimisation of the persuasiveness of your event concept, so that interest in products is awakened, prospects are convinced and new customers can be acquired

STudy Contents

  • Satisfaction:
    How do the participants rate your event overall?
  • Organisation and support programme:
    How satisfied are the visitors with the organisation, services offered and the support programme?
  • Content concept:
    How interesting are your themes and how are the presenters received? Have the participants experienced anything new or learned anything factual?
  • Communication of information:
    Which themes and messages are remembered? Did you succeed in preparing the information offered in a comprehensible way?
  • Interest in purchasing:
    Do the products and solutions presented awaken closer interest among the participants?
  • Advance communication and marketing:
    Across which media and with which communication measures (brochures, announcements, Internet, newsletters, mailings etc.) do you reach your target audience most effectively?

Instruments

To investigate the success of your information events in a meaningful and comprehensive way, FairControl concentrates on the following instruments:

  • Survey , e.g.
    • target group surveys prior to the event
    • face-to-face surveys or paper-pencil surveys on-site
    • online surveys after visiting the event