Quality assurance for stand analyses
We want your fair presentation to be evaluated objectively and with a high degree of reliability. For this reason, at least two FairControl employees observe each exhibition stand (independently of one another). Subsequently, the evaluations are compared and the category plan deployed is analysed in detail for its unambiguity, discriminating power and completeness. The category plan is reworked and the evaluation repeated, as required. Each exhibition stand is also visited several times on different days and at different times of day. This allows any disturbing influences to be taken into consideration and ensures that each stand evaluation is balanced.