Press events

The goal of PR work is to help actively shape the information exchange with the media and in dialogue. The prerequisite for this is permanent contact with the media. Events such as press conferences generate this contact. Our effectiveness analyses investigate how journalists evaluate your press events, i.e. how satisfied they are with the course of the event, organisation and support. Another component of the investigation is the media effectiveness analysis: Did you actually manage with your event, to position your themes and core messages in the media?

Goals

With our press events, we provide you with specific solution approaches with which you can effectively maintain your media relations and optimise the impact of your press events.

  • Growth and ongoing maintenance of your press contacts
  • Optimal orientation of the press event to the expectations and information needs of journalists and media representatives
  • Achievement of all conditions for an open, dialogue-oriented exchange of information with the press
  • Growth of mutual dialogue so you can actively shape the reporting on your company

Study Contents Media Management

  • Satisfaction:
    How well treated and supported do journalist feel with you?
  • Press materials:
    Are your press information suitable for your target groups and the media and are all the required press materials available (press folder, digital press information, original recordings for radio, streamings for online media, cuts for TV)? Have the information needs of the journalists been met satisfactorily?
  • Presentation and contact persons:
    How do journalists rate the performance of your contact persons? Are the spokespersons or presenters rated as competent and credible?
  • Organisational and technical infrastructure:
    What impression do the journalists have of the organisational procedure of the press event? How satisfied are they with the technical infrastructure?

STudy Contents media response Analysis

With its media response analysis, FairControl starts where conventional clipping services end. Our expertise especially lies in the qualitative analysis of media reporting. This includes analyses of the media presence of themes, input/output analysis, media value calculations, as well as image and competitor analyses.

 

 

  • Presence analyses:
    How extensive has the reporting been on the subject? How many people have been reached? How successful has the contact been with the desired target groups?
  • Media distribution:
    How is coverage distributed between the different types of media? Which media provide an especially intensive coverage, which hardly at all?
  • Communication of messages:
    Have you managed to convey your main messages? With which arguments are you represented in the media coverage?
  • Media value calculations:
    What budget would have been invested to attain the same media presence?

  • Image analyses:
    Which tone and which undertones underlie the reports? Which of the communicated aspects are aimed at the image of your company – and how does your company come off?

Instruments

Our most important instruments for effectiveness analysis of your press events are:

  • Survey of the participating journalists on their satisfaction with the press event (e.g. face-to-face survey on-site)
  • Media resonance analysis to analyse the media impact