Benchmarking
FairControl benchmarking as a method for comparing performance
Benchmarking is a recognised method for meaningfully evaluating the efficiency of processes and concepts. Benchmarking allows key performance indicators to be analysed in comparison with the competition, identify optimisation potential and find the most suitable best practices for future implementation.
Extensive benchmarking databases for success controlling of fairs and events
All essential results of our studies are recorded in a global database. Thanks to our many years of project experience and the use of standardised instruments, we have compiled an extensive data resource for success controlling of fairs and event marketing. The FairControl benchmarks are based on a database containing data from several hundred fairs and events from various industries in over 150,000 survey data records.
Advantages of FairControl benchmarks
The FairControl benchmarks allow you to analyse your results with even greater precision.
In particular, our benchmarks allows …
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… to identify the specific strengths and weaknesses of your fair or event concept
(e.g. stand design, fulfillment of expectations, quality of consulations) to be identified -
… to optimise your event concept to be optimised on the basis of real-life data
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… the effectiveness of your fair or your event to be rated in comparison
with industry and cross-industry standards -
… you to derive best practice patterns and suggestions.