FairScorecard

„What you cannot measure, you cannot control“. This basic management principle can also be applied to fairs and events.
A strategical performance measurement tool, such as the FairScorecard, gives you the necessary information to optimize your fairs‘ and events‘ success.  
It is individually developed to incorporate your specific needs and your economic environment and can serve you as an overall strategic management tool.

Your benefit:

  • Implementation of a holistic controlling approach to your live communication activities
  • Link strategic aims with operational activities
  • Use of measured outcomes to train and motivate staff
  • Gain additional insights by setting up individual benchmark criteria
  • Improve the acceptance among the executive management towards the controlling efforts with a concise and clear reporting
  • Identify strengths and weaknesses of your fair presentation and make effective adjustments to processes and operations.

 

Holistic performance measurement systems that take into account more than only financial factors are especially important in the controlling of fairs and events.
When focusing on only the financial perspective, the overall performance of an event or fair cannot be fully determined, as certain communication objectives, such as image and informational goals as well as customer loyalty cannot be factored into these results.
However, these soft goals are important success drivers of fairs and events. These effects have an influence on your company’s overall results and will contribute to the long term success of your business.

The balanced scorecard approach – for a better perspective
The balanced scorecard is a strategic performance management tool that does take into account more than just the financial perspective. It incorporates all aspects of a fair presentation, such as behavioral, informational, development and attitude aspects among all stakeholders.
Besides the financial perspective, the balanced scorecard adds 3 more perspectives: the customer perspective, the process perspective and the employee perspective.
For each perspective of the scorecard, goals, targets and balancing factors need to be defined. The selected factors will serve as indicators for each perspective. By measuring only these few key performance indicators, the degree of fulfillment of the set goals can be checked and necessary actions can be derived.

 

Instruments

 The balanced scorecard indicators are surveyed across a wide range of diverse instruments according to the various scorecard perspectives. We support you in the development of these instruments. Relevant instruments for the systematic control of your fair success in a balanced scorecard include:

  • Visitor survey (to identify the visitor structure, visitor satisfaction and the overall effects of the event)
  • Staff survey (to find out about motivation and satisfaction of the staff)
  • Financial controlling data to quantify the costs and rate the cost structure
  • Lead management statistics (quantity and quality of leads)

 

Please do not hesitate to contact us for any individual inquiry: Contact