Sponsorship fitting analysis

Sponsoring allows brands to be presented in an exciting, stimulating environment. Sponsoring can make the brand come alive, create sustained memories and give the brand credible emotional added value. The FairControl sponsoring fitting instruments offer an important decision-making aid when it comes to establishing your brand in a suitable sponsoring environment. The core content here is the systematic alignment of the brand profile with the sponsoring involvement.

Goals

  • Development of a strategic planning basis for the design of your sponsoring measures
  • Analysis of the imaging position of possible sponsoring involvements (e.g. types of sport, clubs, testimonials, events)
  • Investigation and assurance of target group affinity: Analysis of perception and acceptance of the various sponsoring objects in the target group
  • Selection of sponsoring involvement that best fits the brand and is suitable for a credible and effective image transfer in the desired target groups

Study contents

  • Image profile of the sponsoring objects:
    How are the different sponsoring alternatives perceived? Which associations, thoughts and feelings are connected with each of these?
  • Sponsorship fitting:
    How is your brand perceived? Which sponsoring activities best fit your company and your overall brand concept? From which sponsoring activities could your own brand particularly profit? Which sponsorships are suitable to strengthen individual facets of your brand image?
  • Target group affinity:
    Which attitudes, opinions and feelings connect the target groups aimed for with individual sponsorships? What involvement is perceived to be credible and fitting to the company?
  • Target group profiles:
    Which sponsoring activities are suitable for special target groups of interest (e.g. differentiation of the sponsoring image according to demographic, income, as well as type of sport and brand preference)?

Instruments

How well does your sponsorship fit to your brand? For monitoring purposes we especially apply the following instruments: